We are a event planning team based in Pella, IA focused on a holistic approach to creating memorable experiences.

Alexis. Kailea. Baily. Morgan.
 
 
 

Business Hypothesis: Assumptions 6-10

We will acquire the majority of our customers through our family members and friends or word of mouth. We will also advertise at bridal shops, by attending bridal expos, and local newspapers and magazines. Our customers will become aware of our service by business cards and flyers. We will evaluate our services by providing surveys and hosting sessions that alow customers to provide feedback. Our business will make money through the package deals we provide our customers to purchase and we will deliver these services by having meetings and face to face conversations with our customers.

Our business will make money by allowing customers to rent our building location and also through our designed packages that are based on amount of work we as a business will be doing. There are also a couple things that will add revenue such as renting a projector and screen and designing invitations for the customer. Our customers will be willing to pay for our services because we are professional, unique, successful, and they won’t be stressed. We believe that they are currently paying all the suppliers for their event individually where as we will add up their total cost and they will pay a lump fee in which we will pay the suppliers. The easiest way to collect money is through a down payment and then pay in full after the event.

Some of our key partners would include photographer, flower shop, bakery, DJ, bartender, and landlords for venues. They will provide us with professional photography, beautiful flowers, delicious food, wonderful music, and scenic areas. We believe that they will partner with us because they will be our exclusive partner and provide them with a steady customer base. The relationship with our partners will be personal with our business and customers, they will be a part of the process. Our key suppliers will be mostly a party supply store that will allow us to rent tables, chairs, tents, and stereo system. We will use these suppliers because they are reliable and will provide things need to host an event. The type of relationship with the suppliers will be a “cash and carry.” Just pay them for their services and that’s all.

Other resources we will need includes: an event planning team, graphic designer, computers, projector, camera, internet, a building/office space, and a sign. Our ideal location would be somewhere busy but with plenty of parking space, possibly have an office space above a venue that could be rented. Somewhere in a big town such as Des Moines, Iowa.

Some of our key start up cost would include buying equipment, paying for a building, and legal fees which should all be fairly inexpensive, around $10,000. Our ongoing expenses might include utilities, taxes, advertising, phone, and internet. Our business will be value-driven and we believe that people will come to us because we are professional, detail oriented and want the customer to have input along the way.

 
 

Rachel: A Day in the Life of Our Customer

Rachel is our ideal customer. This post will be an example of her daily life.

Rachel wakes up at five in the morning and goes on a jog or does a workout video in her basement. She does his every morning for an hour. Then she gets ready for her day by taking a shower while her fiance makes breakfast. As she eats breakfast, she glances down at her ring and smiles as she thinks about her future with her fiance. Rachel then says her good -byes to her fiance as she heads to her job. Rachel works at an elementary school and listens to Taylor Swift on her iPod as she prepares for the day. The children greet her as they arrive and then she begins class by giving them an assignment. While they are working on that, Rachel looks on Pintrest for wedding ideas and she ponders her level of commitment on creating a memorable wedding. For lunch, her fiance surprises her with lunch and flowers. This reminds her of how lucky she is to be engaged to such a loving man. Once the school day is over, she stops by her parents’ house and talks to her father about wedding plans. She then heads home and cooks supper while her fiance gets off work. While she is doing this, she constantly is thinking about her wedding. When her fiance arrives home, he has a big smile on his face and then they talk about their day. Rachel says she is becoming stressed about the wedding planning process. Her fiance tells her she doesn’t need to worry and things will work out. He even mentions that perhaps they should hire an event planning team. This makes Rachel feel more at ease and then she decides to take a bubble bath. After that, she picks out her outfit for the next day. Rachel and her fiance then lay in bed and watch TV before going to bed. Rachel also has her laptop with her and starts to look up event planners.

 
 

Refined Business Hypothesis: Assumptions 1-5

Business name:Events by Design

Team Members: Alexis Kailea Baily and Morgan

We believe our customers have the need to host and promote successful events. This problem can be solved by a creative detail oriented event planning team.

Our initial customers will be small parties and weddings. We will cater to family parties small weddings and children’s parties. We would describe them as local families, brides, and parents. Our customers would describe our services as very interpersonal, enthusiastic, consistent, and thorough. The hypothetical name we came up with for our client is Rachel. She is a newly engaged 23 year old who needs help planning her wedding. Her father is the one financing the wedding, so he is the paying customer and apart of the receiving family. He fits into the segmented market. Rachel can be described as an athletic upper middle-class college graduate. She is an elementary school teacher and she enjoys spending time with her family at the local golf and country club. We would verify these assumptions by talking to potential customers and analyze the customers of competitors.

Then #1 value our clients want is a memorable unique event. They will also benefit from our one stop shop component and the ability to participate as little or as much in the planning process as they desire. We will be addressing the problem of the stress of organizing and planning an important event. We provide bundles and packages that include promotion, a venue, documentation, and food and beverage services. Other values central to our business are customization, “Getting the Job Done,” Cost Reduction and Convenience/Usability. These assumptions can be verified specifically by researching the field, test products, and customer interaction at events like wedding expos.

Our primary competition will be event planning firms already in existence and people who think they can produce events without help. We will beat them in the market due to our one stop shop component and our efficient professionalism. Our customer is our primary competitor and they think they can do it on a professional level. The company brand is based on professionalism and the one stop shop aspect. Some advantages that our business competitors have over us is the fact that they have already established themselves and their reputation, but our advantage is that we will do the job better. Our customers will buy from us now because we have educated them on the level of professional quality that they should expect from any event planning firm.

 
 

Startup Hypothesis

Business name:Events by Design

Team Members: Alexis Kailea Baily and Morgan

We believe our customers have the need to host and promote successful events. This problem can be solved by a creative detail oriented event planning team.

Our initial customers will be small parties and weddings. We will cater to family paries small weddings and children’s parties. Our customers would describe our services as very interpersonal, enthusiastic, consistent, and thorough. 

Then #1 value our clients want is a memorable unique event. They will also benefit from our one stop shop component and the ability to participate as little or as much in the planning process as they desire.

Our primary competition will be event planning firms already in existence and people who think they can produce events without help. We will beat them in the market due to our one stop shop component and our efficient professionalism.

Most of our business will come from our own advertising, and word of mouth referrals.

We will make out money from the packages we offer and business promotion.

Some of our key partners will be photographers, videographers, graphic designers, caterers, bakeries, florists, venues, DJs, and bands

Some of our human resources will be the photographers, designers, and bakers, for examples.

Some technical resources will be our network of computers and our design programs. 

Our physical needs will be our office space and our devices such as cameras, projectors, and computers.

The initial expenses will include incorporation, technological equipment, and the website.

Ongoing expenses will be the office rent, utilities, and salaries.

Our greatest risk is not having any customers. We will solve this by comprehensive advertising.

 
 

Events by Design

Events by Design is your one stop shop for solving your event needs. We are an energetic event planning team based in Pella, IA focused on a holistic approach to creating memorable experiences.  Our team is committed to assisting you in making successful and unique events. Give us your dream, and we will make it a reality.

Alexis. Kailea. Baily. Morgan.